Advertising and Promotion of Prize Electronic Games: Regulations

How Are the Publication and Provision of Information on Prize Electronic Games Regulated?

The publication and provision of information on prize electronic games are addressed in Article 33 of Decree No. 121/2021/ND-CP as follows:

– Enterprises are responsible for fully posting the entry and exit rules and publicly disclosing the complete Game Rules at the Business Location.

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– Enterprises must fully and promptly provide information and data related to prize electronic game business activities at the request of competent state management agencies.

– Enterprises are responsible for the accuracy and truthfulness of the information published and provided.

How Will Enterprises Trading Prize Electronic Games Conduct Advertising?

Advertising for prize electronic games is regulated in Article 34 of Decree No. 121/2021/ND-CP, specifically:

– Only enterprises granted a Certificate of eligibility for business and enterprises prescribed in Clause 1, Article 42 of this Decree may advertise prize electronic game business activities.

– Advertising content includes:

+ The name and address of the enterprise trading prize electronic games;

+ The name of the prize electronic games;

+ The location of the Business Location;

+ Eligible players as prescribed in Article 9 of this Decree.

– Advertising positions and forms

Enterprises may only advertise in the form of boards and signs placed inside tourist accommodation establishments licensed for prize electronic game business by competent state management agencies, but must ensure that people outside cannot hear or see the advertising content.

– Apart from the provisions in Clauses 1, 2, and 3 of this Article, enterprises may not advertise prize electronic game business activities in any other form and must comply with other advertising laws.

How Are Discount and Promotion Policies for Prize Electronic Game Business Regulated?

Regulations on discounts and promotions in prize electronic game business in Article 35 of Decree No. 121/2021/ND-CP include:

– Enterprises are entitled to implement discount policies for players, with a maximum discount of 2% on the total value of conventional currency purchased. When determining the taxable price, it is calculated on the actual receipts principle, less the discount.

– The Ministry of Finance provides specific guidance on discount-eligible subjects, discount norms, and the method for determining the taxable price after discount for each tax type prescribed in Clause 1 of this Article.

– Apart from the discount prescribed in Clause 1 of this Article, where an enterprise uses accommodation, food and beverage, and travel services to promote to players, such promotional amounts may only be accounted as expenses at the ratio prescribed by current corporate income tax law. The total expense used as the basis for determining the maximum promotional expense level is the total deductible expense when determining corporate income tax, excluding promotional expenses and prize payment expenses. In addition, enterprises may not promote to players in any other form.

– When conducting promotional activities, in addition to complying with the provisions of this Decree, enterprises must also comply with relevant laws on promotion.